With the development of green and environmental protection concepts, as a "third landscape" in urban life, artificial plants begin to enter our lives more and more, such as artificial flowers, artificial trees, artificial green plants, etc. Common door heads, balconies, exterior walls, guardrail decoration, etc. are also indispensable, and artificial plants are the representative products of the new generation of urban life green plants. A few days ago, we conducted a survey on domestic artificial plants and conducted an in-depth analysis of the artificial plant market.
What is a artificial plant wall? Only 25% of consumers have used artificial plant walls
Everyone is familiar with the plant wall, but the artificial plant wall is poorly understood. Regarding the artificial plant wall, which is still relatively new, according to the survey, only 40.07% of consumers said that they understood and used the artificial plant wall. This part of the population focused on brand designers, and 20.16% of consumers said that "Not used", 22.97% of consumers said that they would consider using it in the future, and 16.8% of consumers said they did not understand what a artificial plant wall is.
The artificial plant wall is a patented product independently developed by Zhejiang Mingzhu Company. It is prepared by imitating the leaves of natural plants using machinery and hand-made. The main material is PE material, which is insect-proof, management-free, easy to clean, pollution-free, green and beautiful specialty.
Survey shows that artificial plant wall is more popular with designers
With the implementation of the national sustainable development policy, modern people's pursuit and awareness of green and environmentally friendly life are also increasing. According to statistics, Chinese governments at all levels invest more than 400 billion yuan in garden construction each year, and most cities have prepared separate green space system plans. In order to improve the urban environment, the planning of urban landscapes has not only been limited to traditional gardens, green space construction, and urban greening has also gradually shifted from the ground to the vertical development of space. The artificial plant wall just meets this requirement. With the "strong artificial, high Weather resistance, super durability and convenience have quickly become the new darling of decoration and greening, and are very popular among the designer community. More and more artificial plant walls appear in the exhibition halls of large exhibitions and the opening of hotels.
The artificial plant wall is cost-effective, 80% of designers said they would recommend the artificial plant wall
In addition to the product itself, high cost performance is one of the important factors for future consumers. Compared with plants, artificial plants have a great advantage in terms of price. The plant wall on the market now costs 2000-3000 yuan per square meter, and later needs to spend more time and energy to maintain, plant growth and service life is more It is deeply restricted by the environment and other aspects. Most people's definition of green environmental protection is limited to traditional green vegetation, and little is known about simulated plants, let alone the use of large areas. The survey shows that 80% of the designers will recommend the artificial plant wall to the enterprise and bidding company. The popularity of the artificial plant wall in the country is one of the factors that must be considered.
In terms of the price of artificial plant walls, 50.3% of consumers indicated that they could accept the price of artificial plants of 120-200 yuan / ㎡, 31.9% of consumers could accept the artificial plant walls of 200-300 yuan / ㎡, and 14.6% of the consumption Those who can accept the artificial plant wall of 300-500 yuan / ㎡, 1.7% of consumers can accept the artificial plant wall of more than 500 yuan / ㎡.
Nearly 60% of netizens worry about the environmental protection of the simulated plant wall
With the increasing awareness of green environmental protection, people are becoming more and more "harsh" about the materials used in home decoration design, and environmental health issues have also become one of the issues that consumers are most concerned about. The survey results show that 56.75% of consumers are more worried about whether the product is harmful during use.
Of course, there are also most consumers who are skeptical about the quality of this new thing, and 27.43% of consumers are worried about the service life of the simulated plant wall and the after-sales service after quality problems. What's more interesting is that 15.82% of consumers are worried that the massive popularity of artificial plant walls will affect their aesthetics of real plants.
77% of designers are optimistic about the prospect of a artificial plant wall
In recent years, with the improvement of people's quality of life and the implementation of various national environmental protection policies, home greening, office greening, and exhibition greening have quietly become popular in people ’s lives. As a new type of greening, artificial plant wall Green is more durable, easier to maintain, more malleable, environmentally friendly materials, not subject to environmental conditions "and other advantages. It is favored by more and more designers. The survey results show that 77% of designers believe that the artificial plant wall has Market prospects, because modern people are more interested in high-tech intelligent things, and the artificial of plant walls is of great significance to the improvement of quality of life; but 24% of consumers believe that the Chinese are relatively traditional, especially in terms of home life, so Do not look at the prospects of artificial plants in the Chinese market.
